Gannett Co., Inc.
Social Media Manager
At a glance
Location: US-AZ-Phoenix Map
Posted: 10/12/2017
Closing: 11/11/2017
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Gannett Co., Inc.
Job description

Grateful Ventures, a Gannett Co. Inc. company and part of the USA TODAY NETWORK, is seeking a Social Media Manager who will be the representative for social media for Grateful. You will be essential for managing social campaigns and collaborating with sales and will be the liaison between marketing, sales and editorial. This person will be responsible for Grateful's social media brand presence. He/she should have strong editorial/news judgement and a good understanding of how to manage social posts, voice and content. This position is responsible for social media reporting, including campaign and brand/competitive stats. 


Responsibilities:
 

  • Drive social media strategy for Grateful and best practices for product development and optimization
  • Oversee social media implementation and monitor/track performance of social media aspects throughout product lifecycle
  • Stay abreast of latest social media platforms, tools, and services, enabling an environment for experimentation
  • Maintain and continue to grow the voice for Grateful on social media platforms that increase exposure to and engagement with the USA TODAY NETWORK brand amongst new audiences
  • Actively participate in communication with site visitors and audiences outside of Grateful about new developments in social media, product development or other relevant areas
  • Evaluate and consult on sales and branded content social campaign pitches
  • Liaison between sales, branded content and editorial for social campaign publishing
  • Execute social campaigns and activations with brand marketing and creative team for Grateful campaigns
  • Work with social agency to brainstorm and develop content campaigns for Grateful
  • Assist audience acquisition director in managing social paid campaigns
  • Report on weekly and monthly social stats, for brand and competitive analysis

Requirements:

  • BA/BS in Journalism, Communications, Marketing or related area or equivalent experience
  • 5 years prior experience in online media, analytics or marketing capacity, with 3-5 years of experience in Social Media
  • Must be a creative problem-solver with strong organizations skills
  • Expertise and demonstrated success with search engine marketing (SEM), social media and digital marketing
  • Highly analytical and quantitative, with excellent business acumen
  • Strong relationship and consensus building skills to work across all platforms and departments
  • Excellent written and oral communication skills
  • Ability to work independently and as part of a team
  • Positive, can-do attitude and entrepreneurial approach
  • Proficiency in Microsoft Professional Office Applications, including Excel, Word, and PowerPoint

Here's what we have to offer:

We offer an extremely competitive compensation plan and career growth opportunities. We also offer you a full benefits package which includes medical, dental, vision, life insurance, short-term disability, long-term disability, employee discounts and domestic partner benefits. Our 401(k) is topnotch and contributions you make, up to the first 5% eligible for a 100% Company match!

 

About us:

 

Grateful Ventures is an online media and publishing coalition, focusing on building content and monetization strategies for high value domains. Our creative collective brings together brightest minds in online media, with hard-earned expertise and deep intuition in business, design, development, branding, marketing, advertising, online media, videography and cinematography.

Job requirements
  • BA/BS in Journalism, Communications, Marketing or related area or equivalent experience
  • 5 years prior experience in online media, analytics or marketing capacity, with 3-5 years of experience in Social Media
  • Must be a creative problem-solver with strong organizations skills
  • Expertise and demonstrated success with search engine marketing (SEM), social media and digital marketing
  • Highly analytical and quantitative, with excellent business acumen
  • Strong relationship and consensus building skills to work across all platforms and departments
  • Excellent written and oral communication skills
  • Ability to work independently and as part of a team
  • Positive, can-do attitude and entrepreneurial approach
  • Proficiency in Microsoft Professional Office Applications, including Excel, Word, and PowerPoint
Social Media Manager