Sinclair Broadcast Group
Automotive Marketing Consultant
At a glance
Location: US-TN-Nashville Map
Posted: 03/29/2020
Closing: 04/28/2020
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Sinclair Broadcast Group
Job description

WZTV/WUXP/WNAB is looking for an experienced Marketing Consultant with deep expertise in the operations and marketing of auto dealerships to become Sinclair local market subject matter experts. The people in these positions will become integral parts of our company-wide training and sales initiative focused on tier 3 auto business.  In addition to training and coaching, we’re looking for closers with a proven record of developing business in the category, accurately forecasting revenue, and creating strategic business plans in this highly competitive vertical.  The winning candidates will design and implement revenue growth strategies for their local market both as an independent seller and co-seller with local colleagues. Creating solid partnerships with dealers and Sinclair station leadership will be be keys to success.  If you’re an industry leader, we’re interested in talking to you.


In this position, you will:



  • Generate revenue for the station and meet monthly goals through effective outside sales techniques

  • Develop implement, and manage business plans to exceed corporat objectives and sales goals

  • Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation

  • Establish trusting relationships with clients, community and Sinclair based on Sinclair auto policy

  • Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring

  • Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of

  • Provide the Regional Digital Automotive Manager with monthly outlook and revenue forecast

  • Grow share of clients’ advertising spend while increasing their overall spend

  • Support quality deliverables to drive client results

  • Support collection of receivables

  • Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing

  • Develop capabilities to produce creative and effective campaigns


The ideal candidate will have the following skills:



  • Passion for contributing to a sales team with a positive mindset

  • Driven by practical results, opportunities to learn, and opportunities to assist others with intention

  • Effective relationship building, customer service, communication and negotiation skills

  • Superior business acumen related to new media, digital interactive initiatives and social media required

  • Media sales experience preferred and an excellent understanding of tv and media plans, advertising marketplace, and key competition

  • Ability to quickly recover from adversity

  • Ability to effectively communicate, build rapport and relate well to all kinds of people

  • Professional appearance a must

  • Reliable transportation, valid drivers license and a satisfactory driving record


Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Automotive Marketing Consultant