Smithfield Foods
Brand Manager - Culinary Marketing
At a glance
Location: US-VA-Smithfield Map
Posted: 09/02/2019
Closing: 10/01/2019
Degree: 4 Year Degree
Type: Full-Time
Experience: At least 5 year(s)
Smithfield Foods
Job description
Your Opportunity

Are you an ambitious and creative marketing professional that excels in rapidly evolving environments, brainstorming new concepts, connecting with key stakeholders, and exploring opportunities to expand a business? Then join one of the country’s top 25 consumer packaged goods companies, Smithfield Foods! We have cultivated a culture that is committed to our employees, products, and environmental sustainability to make our communities better. Smithfield Foods and the Marketing Team are continuously progressing and are seeking innovative, self-driven marketing professionals!

The Brand Manager is accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include \u201cProduct\u201d (quality, innovation, packaging), \u201cPlace\u201d (channel strategies and distribution), \u201cPrice\u201d (pricing strategy and implementation), and \u201cPromotion\u201d (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Development, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.

Core Responsibilities

Brand Management 

  • Develops and executes marketing plans, encompassing a wide range of promotional and public relations tactics on both national and account specific levels.
  • Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
  • Utilizes syndicated and other data sources to develop expertise on the category, consumer, customers and competitive set.
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
  • Responsible for brand budget
  • Ensures Legal approval of all documents, contracts and materials that touch external stakeholders
  • Develops market and competitive analysis leveraging syndicated and propriety data
  • Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail

Advertising and Promotion Management

  • Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail.
  • Manages agency relationships and leads the preparation for internal and external brand presentations
  • Develops an integrated brand image and message throughout all advertising, packaging and promotional efforts
  • Utilizes consumer insights to help drive brand strategy, communication, and programming
  • Ensures the most motivating messaging reaches target consumers
  • Collaborates with sales to develop strategic partnership activities with key retail partners

Innovation Management

  • Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
  • Partners with other functional areas to quickly bring viable new products to market
  • Identifies opportunities for growth and cost improvement
  • Commercializes line extensions that can be launched within 12 months

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

  • Bachelor’s degree (B.A) from a regionally accredited college or university in Marketing or closely related field and 5+ years of related experience and/or training; required.
  • MBA in Marketing, or related field, and 2 or more years of consumer marketing experience with a CPG company in food, preferred.
  • Experience managing a budget for a brand and working in a cross-function environment.
  • Experience working with syndicated data.
  • Experience commercializing new products and line extensions.
  • Experience in consumer goods industry in the areas of Marketing, Advertising, Sales Promotion, and Sales preferred.
  • Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
  • Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.
  • Strong communication and interpersonal skills required.
  • Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required.
  • Strong quantitative and analytical skills, required.
  • Up to 15% travel may be required for this position.
Supervisory Responsibilities

This position has no direct supervisory responsibilities but may act as a lead by providing training and guidance to Associate Brand Managers.

EEO/AA Information

Smithfield, is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, gender identity, protected veterans status or status as a disabled individual or any other protected group status or non-job related characteristic as directed by law.

Careers and Benefits

To learn more about Smithfield’s benefits, visit

Brand Manager - Culinary Marketing