Blue Shield of California
Brand Manager
At a glance
Location: US-CA-San Francisco Map
Posted: 04/16/2018
Closing: 05/15/2018
Degree: 4 Year Degree
Type: Full-Time
Experience: Not Specified
Blue Shield of California
Job description
Marketing managers are responsible for ensuring marketing strategies and plans are developed, implemented and evaluated to drive profitable membership growth.
This Brand Manager role on the Brand and Sponsorships team will work closely with our ad agency and internal Creative Studio to bring both internal and external facing brand projects to life.

  • Plays a leadership role with Agency, Creative Services and other internal parties in developing integrated and multi-media marketing strategies targeted to prospects, customers and all consumers to drive awareness and profitable membership growth in accordance with the annual business plan.
  • Leads brand events, sponsorships and other plans, including media support, with good attention to detail.
  • Works with analytics partners to ensure quantitative models show how elements of the annual plan lead to achievement of business goals.
  • Reviews and evaluates specialized marketing project plans and steps to ensure they support brand objectives.
  • Responsible for successful marketing campaign implementations including technical and artistic phases, materials, budgets, and vendor service agreements are completed and results are communicated to management and team members.
  • Ensures completed marketing plans are evaluated and learning outcomes are disseminated across the team and department.
  • Normally responsible for setting operational initiatives and assignments on a weekly basis.
  • Participates on cross-functional and project teams developing and implementing new marketing strategies, processes and tools.

Job requirements

  • Requires a BA/BS in business, marketing or related field and/or equivalent combination of education and experience. An MBA is highly desirable.
  • Ad agency experience (or comparable work experience) desirable, especially Media planning experience.
  • Experience in Event Management or other detail-oriented work desirable.
  • Knowledge of marketing principles, concepts and techniques including marketing analysis and research tools.
  • Ability to independently evaluate marketing plans and processes and recommend improvements.
  • Knowledge of health insurance industry, products, services and their financial drivers is desirable.
  • Demonstrated leadership ability to lead direct reports and/or facilitate cross-functional marketing or project teams.
  • Knowledge of legal, brand and regulatory compliance requirements for marketing health insurance plans.
  • Strong interpersonal, negotiation and communications (verbal, written & presentation) skills.
  • Ability to multitask with multiple deadlines and/or milestone requirements.
  • Good analytical and quantitative skills with ability to use advance features of Excel, PowerPoint and Word.
  • Ability to influence decision makers and peers.

Minimum Experience Level:

  • Eight years of relevant marketing experience in healthcare or related industry (Equivalent combination of education and experience can be substituted) and one year of supervisory experience leading a work or cross functional marketing team.

Brand Manager