Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.
You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve.
At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.
The Clinical Segment (CSM) Customer Marketing Manager develops and executes successful marketing campaigns and tactics based on the CSM Marketing Plan by integrating the voice of the customer for one or more key customers with the goal of increasing the value of our portfolio offering nationally to drive growth and retention.
Duties and Responsibilities:
*Work with CSM Marketing Director to ensure execution of marketing plan
*Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads
*Conduct research and distill customer data and analytics into various tactics
*Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey
*Integrate voice of customer into marketing strategies and tactics
*Design and deploy successful marketing campaigns and own their implementation from ideation to execution
*Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
*Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
*Manage budget and allocate/invest funds wisely
*Measure and report performance of marketing campaigns, gain insight and assess against goals
I: Functional/Tech Skills; Decision Quality; Perspective
II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: OrganizationalAgility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening