Quest Diagnostics
Clinical Segment Marketing Senior Manager, US Specialty Genetics
At a glance
Location: US-NJ-Secaucus Map
Posted: 12/29/2021
Closing: 01/28/2022
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Quest Diagnostics
Job description

Look for more than answers.

Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.

As a Clinical Segment Marketing Senior Manager, US Specialty Genetics, you will work for the world leader in the industry, with a career where you will have the opportunity to collaborate and affect change while expanding your leadership skills and technical knowledge.

Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.

Clinical Segment Marketing Senior Manager, US Specialty Genetics, the role:

Blueprint Genetics is a leading clinical genetic testing company aspiring to bring world-class genetic knowledge to mainstream healthcare. We are committed to providing clinicians and their patients with comprehensive and high-quality tools and resources for the diagnosis of genetic conditions. In doing so, we provide possibilities for targeted treatment and individualized care for patients. As Senior Marketing Manager, you will help us make an impact in the lives of patients and families with inherited diseases.

Job responsibilities:

  • Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
  • Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
  • Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
  • Develop strategy, prioritization, and budget allocation at a customer channel and segment level
  • Identify opportunities and create marketing programs based on market and customer needs
  • Create national programs (eg, program models, key messages, templates) to be localized by regional marketers
  • Manage marketing spend on programs and use spend effectiveness measurement to improve
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals
  • Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
  • Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders

To qualify, the ideal candidate will have the following skills and experience:

  • Bachelor’s degree, Business degree preferred
  • Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Genetics experience a plus
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams and in a matrix environment
  • Excellent project management skills, including management of agencies and vendors to ensure execution
  • Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
  • Initiative – ability to independently problem-solve and find resolutions
  • Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
  • Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
  • Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
  • Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus


Apply Today

Join us for competitive benefits and development opportunities in a progressive and supportive environment. Help us improve our service, and the experiences of our patients and colleagues. Work with us and together we can be better.



Your Quest career. Seek it out.

 

All requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. Quest Diagnostics is an Equal Opportunity Employer: Women / Minorities / Veterans / Disabled / Sexual Orientation / Gender Identity or Citizenship


Clinical Segment Marketing Senior Manager, US Specialty Genetics