Quest Diagnostics
- Customer Marketing Manager - Secaucus, NJ
At a glance
Location: US-NJ-Secaucus Map
Posted: 07/17/2021
Closing: 08/16/2021
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Job description

The Clinical Segment (CSM) Customer Marketing Manager develops and executes successful marketing campaigns and tactics based on the CSM Marketing Plan by integrating the voice of the customer for one or more key customers with the goal of increasing the value of our portfolio offering nationally to drive growth and retention. 

 

Duties and Responsibilities:

 

1.     Work with CSM Marketing Director to ensure execution of marketing plan

2.     Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads

3.     Conduct research and distill customer data and analytics into various tactics

4.     Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey

5.     Integrate voice of customer into marketing strategies and tactics

6.     Design and deploy successful marketing campaigns and own their implementation from ideation to execution

7.     Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis

8.     Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

9.     Manage budget and allocate/invest funds wisely

10.  Measure and report performance of marketing campaigns, gain insight and assess against goals


Qualifications:

Education Preferred:


Bachelor’s Degree, Business degree preferred

Work Experience:


Minimum 3 years success in a marketing role;


5+ years healthcare industry experience preferred;


Healthcare technology experience a plus

Other:


Up to 30% business travel required


Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment


Excellent project management skills, including management of agencies and vendors to ensure execution


Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations


Initiative – ability to independently problem solve and find resolutions


Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results


Core marketing capabilities to design marketing strategies and tactics to maximize opportunities


Familiar with Microsoft Office, Marketing automation and analytic tools

Lominger Competencies:


I: Functional/Tech Skills; Decision Quality; Perspective


II: Priority Setting; Planning; Informing


III: Conflict Management; Standing Alone


IV: Perseverance; Action-Oriented


V: Organizational Agility, Presentation Skills


VI: Customer Focus; Composure; Peer Relationships; Listening




 

Customer Marketing Manager - Secaucus, NJ