Sinclair Broadcast Group
Instructional Designer
At a glance
Location: US-MD-Cockeysville Map
Posted: 11/29/2021
Closing: 12/28/2021
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Sinclair Broadcast Group
Job description

The Sinclair Human Resources, Learning & Development team seeks an Instructional Designer with an eye for detail, a solid foundation in adult learning theory, and a desire to identify opportunities for improvement of training materials and delivery.  

Job Summary

The Instructional Designer will be responsible for the creation of instructional materials that are functional, informative, and consistent with instructional design principles, including alignment of objectives with content, activities, and assessments.  Additionally, the Learning & Development team will lean on the Instructional Designer to create a variety of participative learning experiences aimed at increasing knowledge transfer and application.  These trainings might include classroom trainings utilizing PPT decks and hands-on learning exercises, virtual presentations using online activities for remote learners, on-demand eLearning with a variety of engagement such as games, scenarios, and simulations, and micro-learnings such as infographics, podcasts, and training videos.

Essential Functions: (Specific duties and responsibilities critical to completion of daily workload)

  • Establish solid relationships with key stakeholders to understand project requirements and desired outcomes of training programs

  • Design broad course outlines and storyboards, researching educational approaches and determining what types of skills or knowledge the learner needs to know

  • Provide recommendations for interface design, sequencing of instruction, use of assessments, and activities reflecting an understanding of the diversity of learners and groups of learners

  • Evaluate the instructional effectiveness of development programs and training courses by linking expected behaviors / desired training outcomes with business results

  • Develop benchmark criteria to measure the effectiveness of face-to-face and virtual events, and implements improvements as required

  • Create eLearning packages with correct technical specifications for uploading into the learning management system (LMS) exercising knowledge of SCORM course publishing

  • Utilize extensive knowledge of Articulate software to create on-demand courses for publication in the LMS (Sinclair utilizes the Cornerstone OnDemand learning platform)

Preferred Qualifications

  • Ideal candidate has 3-5yrs of instructional design experience

  • Expert in course development software such as Articulate Storyline or Adobe Captivate

  • Familiarity with the Cornerstone OnDemand learning platform is a plus, but not required

  • Advanced proficiency in Microsoft Office suite, specifically PowerPoint and Word

  • Excellent written and oral communication skills

  • Visual design skills (e.g., Dreamweaver, Photoshop, Illustrator, InDesign)

  • Ability to juggle multiple priorities with superior attention to detail and a dedication to offering excellent customer service to internal client groups

Other Requirements

This individual must be available for at least part-time in-office each week and understand that the schedule is subject to change.  No relocation is provided for this position

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


About Us


Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!


About the Team


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.


Instructional Designer