Market Research / Insights Analyst (Auto & Mobility)
At a glance
Location: US-MI-Livonia Map
Posted: 11/14/2021
Closing: 12/13/2021
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Job description

Market Research / Insights Analyst - Auto & Mobility team

Our Auto & Mobility team is seeking an Insights Analyst to join a team that runs a large, global brand tracking study.  This is not an entry-level position. You must have at least 1 - 3 years of work experience to qualify.

This team is based in Michigan. When our offices re-open, we would prefer to have you work in our Livonia, Michigan office.  Until then, this will be a virtual, work from home role.


  • Participate in study design meetings with project team and/or clients.
  • Execute research projects using a variety of research methodologies
  • Demonstrate understanding of survey sampling concepts, their impact, and use.
  • Draft questionnaires using our preferred questionnaire writing processes.
  • Format surveys and prepare for programming.
  • Monitor the quality of the data and discard non-qualified respondents (set and apply strike criteria).
  • Execute phases of the analysis plan with guidance from experienced team members.
  • Analyze research results and create graphical displays to convey the implications of the data.
  • Create reports that include effective graphs, tables, summaries, and narratives.


  • Must have a Bachelor degree in a related field. Advanced degree preferred.
  • Minimum 1 year of prior Market Research experience (as Intern or entry-level market research role).
  • Prefer 2 – 3 years prior work experience in market research supplier role.
  • Must demonstrate knowledge of basic statistics, research procedures, and survey methodology.
  • Proficiency in SPSS or SAS required.
  • Experience with data mapping, troubleshooting data that doesn’t make sense, weighting data, etc.
  • Must have effective communication skills, both verbal and written.
  • Must show strong organizational skills, time management and attention to detail abilities.
  • Works well on multiple projects simultaneously and under pressure.
  • Must be proficient in MS Office (Word, Excel, and PowerPoint).

Our environment offers you:

  • Access to experts for maximum learning.
  • Exposure to a rich variety of research techniques.
  • Insight into the needs and challenges of your clients—to learn how the world’s leading brands use research.
  • Peace of mind working for a company with a commitment to conducting research ethically.
  • Fun colleagues and a familial culture that values each person.

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Market Research / Insights Analyst (Auto & Mobility)