Clayton Homes
Marketing Automation Business Analyst
At a glance
Location: US-TN-Maryville Map
Posted: 08/22/2019
Closing: 09/21/2019
Degree: Not Specified
Type: Full-Time
Experience: Not Specified
Clayton Homes
Job description

Marketing Automation Business Analyst - Maryville, TN

Marketing Automation Business Analyst 

The Marketing Automation Business Analyst is responsible for initializing and maintaining marketing automation strategies, developing marketing reports, and serving the digital marketing team.


  • Maintains a working knowledge of all aspects of the Digital Marketing Department.
  • Own the complete setup of marketing automation. Includes, but not limited to, email campaigns, workflows, customer journeys, and conversion reporting.
  • Regularly monitor campaign progress, providing insightful reports using SQL and Excel
  • Excellent knowledge of Salesforce Marketing Cloud and other marketing automation platforms.
  • Identifies opportunities and propose solutions to automate processes, eliminating the risk of human error and creating efficiencies.
  • Deep understanding of data and relational databases to architect segmentations of customers
  • Develop and execute strategies regarding the long-term strategy sustainability of marketing automation systems and the resulting data.


  • College degree required. Marketing /Business degree preferred.
  • Great communication and collaboration skills and extreme ownership of their projects and work
  • 3-5 years’ experience in Marketing Cloud or related marketing automation platform
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • Incredibly strong attention to detail and ability to effectively multi-task all while meeting deadlines
  • Experience with creating and maintaining email workflows.
  • Problem solving, trouble shooting and ability to determine the appropriate action.
  • Working knowledge of SQL, HTML, CSS, and email templating.


  • Team Share Quarterly Bonus
  • 401(K) includes 100% company match of the first 4%
  • Medical and Dental Plan with Prescription Coverage and Vision
  • Paid Time Off days and holidays
  • Wellness Programs and On-site fitness facility
  • On-site restaurant

MARYVILLE, Tennessee, 37804
United States
JobCategory: Information Technology

Marketing Automation Business Analyst