Intrado
- Marketing Content Manager
At a glance
Location: US-CO-Longmont Map
Posted: 01/24/2021
Closing: 02/23/2021
Degree: 4 Year Degree
Type: Full-Time
Experience: Not Specified
Job description

Intrado is a leading provider of technology-driven, communication services, serving Fortune 1000 companies and other clients in a variety of industries, including telecommunications, retail, financial services, public safety, technology and healthcare. For more than 30 years, we have been leading the way in hosted and cloud-based solutions.

Job Summary:  We are looking for a talented Content Marketing Manager to source and produce various types of original content to expand our company’s digital footprint, brand awareness, and inbound leads. This role requires experience in social media and online content marketing, a level of subject-matter expertise, and a high level of creativity, attention to detail, and excellent project management skills.

Essential Duties: 

  • Build and manage a detailed editorial calendar which supports lead-gen and client retention efforts for all of the businesses’ products and services, across all geographies.
  • Collaborate with product marketing, design, sales, and external influencers / industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Create a variety of content assets each month which drive leads, increase brand awareness, and provide value to current clients (examples include whitepapers, infographics, guides, webinars, etc.)
  • Participate in industry blogs on a consistent basis to support and promote the West brand.
  • Grow new leads by leveraging website content to increase traffic and conversion through optimized calls-to-action, landing pages, and lead generation content (including offers).
  • Partner with Demand Generation Marketing Manager, Digital Marketing Manager and other Intrado Business Unit Marketing Managers to optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Develop and execute strategies to engage clients, prospects and new audiences on Intrado’s social media platforms. Actively post, Tweet, respond, and share content, and participate in industry blogs on a consistent basis to support and promote the West brand.
  • Keep up to speed on the competitive landscape and emerging trends. Recommend changes to marketing and business development strategies based on analysis and feedback.

Compensation

Compensation will be commensurate with experience. The pay range in Colorado for this position is anticipated to be $60,000- $82,000

Benefits

 In addition to a compensation plan commensurate with this role, Intrado offers a comprehensive benefits package, including but not limited to medical, dental, vision, life and disability coverage, tuition reimbursement, employee discounts, 401(k) retirement plan with company match, and flexible spending accounts

Job requirements

Minimum Qualifications:

Education:

  • Bachelor’s degree from an accredited college or university with major coursework in marketing, communications, or journalism is required

Job Experience

5– 7 years of marketing experience generating and implementing creative campaigns and content that drive brand awareness, customer retention and new sales leads. Must have a demonstrated ability to work effectively with creative marketing professionals, sales teams and business executives in a detail-oriented, organized and dependable way. 

Knowledge, Skills, and Abilities

  • Experience producing a variety content, specifically for online audiences, with channel-specific knowledge that informs creative and publishing decisions
  • Experience building new audiences and sales pipeline through lead-gen and social media marketing activities
  • Proficiency with social media marketing
  • Highly creative with exceptional writing skills
  • Process-driven, with the ability to analyze data to inform decisions

Our solutions connect people with each other, and the information needed to gain insights for better decisions on the issues that matter most – Information to Insight.Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin and South America and is an Equal Opportunity Employer – Veterans/Disabled and Other Protected Categories.

Marketing Content Manager