Quest Diagnostics is a comprehensive provider of laboratory testing, research and consultation for neurological genetics and immunological tests providing insights across the continuum of care for pediatric, adult and geriatric populations. Testing includes innovative tests for Alzheimer's disease, muscular dystrophy and other neuromuscular and developmental disorders. Quest Diagnostics is dedicated to providing neurologists, other physicians, and specialists with insights that can improve patient health.
The Director, Clinical Segment Marketing (NEU) will be the primary marketing lead for the Neurology Clinical Franchise (CF). This will include many of the following areas such as whole exome sequencing, pharmacogenomics, dementia, and a host of other neurological focused areas.
The Director will develop marketing insights and strategic marketing plans to fulfill Franchise priorities; drive execution through collaboration with Customer and Regional teams; liaise with Specialty Sales and participate in Sales Training.
Key Accountabilities include:
Identify customer and market insights for CF team.
Track market trends and derive competitive strategy and differentiation by product type.
Identify region-specific product opportunities and work with regional marketing to assess/address them.
Ensure translation and representation of CF strategic priorities in Customer Marketing Plans.
Coordinate with Customer Marketing for positioning/messaging CF offerings by internal and external customer.
Sales support content around specific solutions.
Inform product training.
Liaise with Specialty Sales Directors.
Partner with Regional Marketing to deploy product-specific programming.
Support CF to conduct market need / customer validation analysis by customer type.
Report progress of marketing plans to CF.
Drive re-balancing of priorities to meet unexpected needs of CF.
The successful candidate for Director, Clinical Segment Marketing (NEU) will have the following attributes and/or experiences:
Superior strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Superior marketing capabilities to design and execute marketing strategies and tactics to maximize opportunities to different customer types such as Pharma, Public Health, Hospitals, and Patients.
Team oriented – ability to lead diverse, cross functional teams and in a matrix environment
Superior communication skills including ability to deliver formal business presentations to executive leadership
Initiative – ability to independently problem solve and find resolutions
Bachelor’s Degree, Business degree preferred
5+ years healthcare industry experience preferred; Minimum 10+ years success in a marketing role.
Preferred areas of healthcare experience include (any one of the following): genetics, neurology, pharmacogenomics, dementia, immunology or whole exome sequencing.
Up to 30% business travel required
Excellent project leadership skills to ensure execution
Preferred location Marlborough, MA