Tower Health is a strong, regional, integrated healthcare provider/payer system that offers leading-edge, compassionate healthcare and wellness services to a population of 2.5 million people. Together, our six hospitals and other entities provide a full range of medical care from prevention, screenings & education; to the latest clinical services and surgeries available; to rehabilitation. We also offer wellness programs & public health services that ensure our communities are the healthiest they can be. Our caring, highly trained physicians and staff are committed to patient safety and patient satisfaction.
With more than 11,000 team members, Tower Health includes Reading Hospital, a teaching hospital based in West Reading; Brandywine Hospital in Coatesville; Chestnut Hill Hospital, a teaching hospital in Philadelphia; Jennersville Hospital in West Grove; Phoenixville Hospital in Phoenixville; and Pottstown Hospital in Pottstown. We also operate Reading Hospital Rehabilitation at Wyomissing & Reading Hospital School of Health Sciences, & we have a comprehensive physician network.
Collaboration across Tower Health enables our hospitals, providers, leadership & staff to leverage best practices across the health system. Our hospitals have received national recognition for advanced care in areas such as neurosurgery and stroke, cardiac & vascular surgery, trauma, hematology & oncology. Reading HealthPlex, which opened at Reading Hospital in October 2016, combines state-of-the-art technology and world-class design to make the HealthPlex one of the most sophisticated surgical centers & inpatient facilities in the region.
At Tower Health, we have a rich history of providing high-quality, cost-effective care in the communities we serve. As the healthcare industry continues to change, one thing remains steadfast: Tower Health’s commitment to Advancing Health, Transforming Lives.
Responsible for developing and executing entity-specific annual marketing strategies and plans that support the overarching entity-specific business strategy and goals. This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as entity brand awareness, preference, image and loyalty goals.
Develops and executes entity-specific annual marketing plans that support entity’s business strategy and service line growth goals and objectives. Develops and leverages brand building strategies to increase awareness, preference, and image of the entity and Tower Health brand. Directs, manages and implements all traditional and digital advertising and platforms including entity-specific websites and social media platforms. Utilizes future CRM platform to plan, target, monitor, and measure traditional and digital advertising campaigns. Manages advertising planning, reports and analysis through CRM platform. Develops engaging web content and ensures that the entity-specific initiatives aligns with brand standards and positioning. Manages all entity-specific social media channels and ensures alignment with Tower Health’s social media policy. Responds to social media posts as per and within the social media policy and guidelines. Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership. Serves as entity-specific spokesperson as needed.
Required: Bachelor’sin Marketing, Communications, or Business Administration with an emphasis in marketing or a related field
Preferred: Master’s Degree: Marketing, Business Administration with an emphasis on marketing
Experience: 5 to 7 years’ and leading a marketing function preferred
Required: Demonstrated strong business acumen, strong brand management experience, demonstrated excellent leadership and communication