Reading Hospital
Marketing Director
At a glance
Location: US-PA-Reading Map
Posted: 10/24/2020
Closing: 11/23/2020
Degree: 4 Year Degree
Type: Full-Time
Experience: At least 4 year(s)
Reading Hospital
Job description
  • Responsible for developing and executing entity-specific annual marketing strategies and plans that support the overarching entity-specific business strategy and goals.
  • This includes achieving market share goals, service line volume growth goals, and practice visit goals, as well as entity brand awareness, preference, image and loyalty goals.
  • Develops and executes entity-specific annual marketing plans that support entity’s business strategy and service line growth goals and objectives.
  • Plans are developed and executed on time and within budget. Works collaboratively across hospital-specific and Tower Health system Marketing, Communications/Public Relations, Web Services, and Physician Liaison teams to ensure alignment of messaging and minimize redundancies in market presence or messaging within and across service areas.
  • Develops and leverages brand building strategies to increase awareness, preference, and image of the entity and Tower Health brand.
  • Directs, managers and implements all traditional and digital advertising and platforms including entity-specific websites and social medias platforms.
  • Utilizes data to geo-target initiatives that will drive market share and volume growth goals.
  • Utilizes future CRM platform to plan, target, monitor and measure traditional and digital advertising campaigns. Managers advertising planning, reports, and analysis through CRM platform.
  • Develops engaging web content and ensures that the entity-specific initiatives aligns with brand standards and positioning.
  • Manages all entity-specific social media channels and ensures alignment with Tower Health’s social media policy.
  • Responds to social media posts as per and within social media policy and guidelines.
  • Collaborates and builds strong relationships with executive leadership, as well as service line administrative and physician leadership.
  • Collaborates with the Director of Corporate Communications and Public Relations to develop and implement entity specific internal and external communication and media relations initiatives.
  • Ensures that executive leadership and the Director of Corporate Communications and Public Relations is aware of all media inquiries.
  • Serves as entity specific spokesperson as needed.
  • Develops and manages entity-specific marketing budget.
  • Provides quarterly budget reports against budget.
  • Develops and maintains an entity-specific marketing dashboard that aligns with the system marketing dashboard to measure the effectiveness of annual marketing plans against budget projections.
  • Develops, manages and directs entity-specific internal resources and/or external resource pool to ensure plans and projects are executed on time and within budget.
  • Collaborates with the Director of Planning to develop and implement entity-specific voice of customer market research.
  • Recommends enhancements to revisions to entity specific marketing strategy based on market research results.
  • Manages all projects via system project management software to ensure projects are delivered on time and within budget.

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Qualifications

  • 4 year/Bachelor's Degree
  • Must have Hospital Marketing experience
  • Strong leadership skills
  • CRM experience

Marketing Director