Marketing Product Manager
At a glance
Location: US-CA-Irvine Map
Posted: 01/24/2020
Closing: 02/23/2020
Degree: Not Specified
Type: Contractor
Experience: Not Specified
Job description
Essential Job Functions:
  • Develop productive relationships with KOLs, building advocates, market influencers, and market develop initiatives and balancing the VOC through in-depth continuous conversations (20%)
  • Execute major product launch in collaboration with regional partners as appropriate (15%)
  • Collaborate with marketing team member(s) to develop annual marketing plans including programs, budgeting, market analysis, competitive analysis, payer impact, ensure alignment with overall business unit strategy and plans thorough execution (10%)
  • Analyze complex clinical and market data that may include competitive activity, reimbursement and economic trends (10%)
  • Collect market research in order to define product requirements (10%)
  • Manage project budgets encompassing campaigns, publications, product line growth (10%)
  • Actively respond to competitive threats (10%)
  • Draft communication strategies, campaigns and collateral messaging benefits and value for customers and the company (10%)
  • Top 3 requirements:
    • Product development - Be able to manage a product to new product development.
    • VOC - Conduct VOC voice of customers/Interview clinicians.
    • Strategic planning - This includes market analysis
  • Proven expertise in MS Office Suite
  • Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
  • Excellent problem-solving, critical thinking, and investigative skills
  • Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
  • Substantial knowledge of marketing concepts and principles
  • Expertise and ability to coach others in one or more functional areas
  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
  • Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies.
Education & Experience:
  • Bachelor's Degree with equivalent 1-2 years' experience or Master's Degree and related experience required
  • Experience working in sales, marketing, or healthcare industry Preferred.

We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Marketing Product Manager