Sinclair Broadcast Group
Senior Digital Advertising Operations Manager, Automotive
At a glance
Location: US-MD-Cockeysville Map
Posted: 08/07/2020
Closing: 09/06/2020
Degree: 4 Year Degree
Type: Full-Time
Experience: Not Specified
Sinclair Broadcast Group
Job description

Sinclair Digital Group is looking for an experienced Digital Advertising Operations Manager to lead our automotive onboarding, production, and account management team. The candidate must be a proven people leader with expert knowledge of digital marketing, and preferred experience in the automotive industry.

Attention to detail, problem solving abilities, a broad understanding of marketing, and excellent customer service skills are keys to success in this role.  The ideal candidate will be forging direct relationships with multiple stakeholder groups, providing a world class experience for all.

Specific Duties include:

  • Managing a growing team of 15+ people handling the implementation and ongoing maintenance of marketing platforms such as retargeting, search advertising, dynamic inventory advertising, social advertising and email marketing for our automotive clients

  • Working with the automotive production team to ensure consumer digital product launch is accurate, comprehensive, and problem-free

  • Working directly with the agency’s VIP automotive clients, and the sales managers overseeing those accounts to ensure long-term campaign success

  • Collaborate with sales teams, clients and department account managers on campaign development, optimization and strategy and oversee the team ultimately responsible for automotive account management

  • Work closely with sales and the account management team to retain lapsing accounts and prevent churn

  • Must lead by example, and provide excellent customer service while on-boarding new dealer clients, and ensuring success with established clients

  • Managing all communication between auto sales, fulfillment teams, account management teams and the agency’s third-party partners

  • Checking in on clients and maintain a constant channel of communication to ensure dealership success

  • Ensuring all issues are documented and resolved with a strong sense of urgency. Will act as an escalation point for project issues.

  • Will need to focus on platform tools, defining processes and overall organizational support

  • Maintaining ultimate responsibility regarding client onboarding, launch objectives and post implementation relationships and campaign success

  • Ensuring vendor relationships, performance and communication is well managed.

Desired Skills/Experience:

  • Accountable people leader with positive track record developing people and process

  • Must have 5+ years with digital marketing, including but not limited to SEM, Retargeting, Location Based Advertising, Social Advertising, Email Marketing and Account Management.

  • Website design and platform knowledge is a plus.

  • Strong ability to understand and interpret user data and engagement analytics

  • Must be proactive and responsive with demonstrated problem-solving and troubleshooting skills

  • Proven track record of servicing clients, preferably in the automotive field

  • Comfort communicating with dealership personnel at all levels

  • Excellent analytical and problem-solving skills

  • Ability to communicate with clients who have varying degrees of technical expertise


  • Bachelor’s Degree

  • 5+ years working in the digital space

  • 2+ years of experience in managing a digital marketing team

  • Must be able to work in a fast paced, evolving and changing environment

  • Proficient in the use of office software and CRM tools

  • Excellent communication, organization, and problem-solving

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: 100% company-paid life and disability, 401K match, employee stock plan, education reimbursement, and the ability to design your own comprehensive benefit package to suit you and your family’s every need. Ready to be part of a winning team? Let’s talk.


Senior Digital Advertising Operations Manager, Automotive