Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope.
You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve.
At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.
Duties and Responsibilities: Senior Manager of Performance Marketing
Work with Performance Marketing Senior Director to ensure execution of Performance Marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of performance marketing drivers
Generate performance marketing related customer insights and VOC and translate into key demand barriers, and trends. Develop related strategies and tactics aligned to the buyer’s journey to maximize opportunities and overcome challenges in conversion and adoption.Specifically, this individual will:
Perform and present analysis and inputs for business cases to prioritize performance marketing initiatives and/or request additional investment – including competitive landscape, channel trends, consumer paths, metrics.
Develop and drive conversion and adoption strategy, plans and roadmaps
Gathers, defines, and documents requirements including detailed business requirements, use cases, and process flow diagrams
Partner with HTAS and agencies to define and design experiences (campaign, website, other channels) that will drive conversion and adoption performance
Identify, define and drive capability enhancements in partnership with the Franchise, HTAS and other partners
Manage centralized media strategy, placement and measurement for Quest Diagnostics media programs
Ensuring connected messaging, consumer experience and bid strategy
Facilitating consistent and effective measurement across campaigns and LOBs
Develop recommendations at a customer-segment level, regional level and clinical segment level into a plan of action to assist customer, regional and clinical segment marketers in driving more effective execution.
Create marketing plans that address Performance Marketing priorities
Develop strategy, prioritization and budget allocation against key performance marketing initiatives
Identify opportunities and create marketing programs based on market and customer needs
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
External Vendors & Agency Partners
Leadership of cross-functional initiatives
Education Preferred: Bachelor’s Degree, Business degree preferred
Work Experience: Minimum 5 years success in a marketing role; Performance and conversion marketing experience strongly preferred; 3+ years in healthcare industry preferred; Healthcare technology experience a plus
Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Demonstrated Marketing Competencies for Success in Role:
Plans & Aligns